



Hey there, I'm Yasmeen...
As a former NYC advertising executive turned West End actor in London with a Psychology degree from Harvard University, I've experienced firsthand how powerful storytelling can transform communication. Over the years, I've noticed a pattern: many talented entrepreneurs have incredible ideas but struggle to share them effectively. Their biz is epic, but their pitch is a flop. So they don't get the exposure and success they deserve.
That's why I created The Performing Smartist - to bridge the gap between vision and presentation. We bring together the art of storytelling and the science of connection, helping you present your business story with confidence, clarity, and charisma. My goal? To make sure your pitch reflects your passion and captivates your audience every single time.

Is this you?
"I can't communicate the value of my business."
Together we'll refine your message, identify key points, and structure your presentation to showcase your unique value effectively.
"I'm terrified of speaking and pitching, especially to camera!"
Together we'll build speaking confidence through on-camera practice and expert guidance, making you feel comfortable, authentic, and engaging in yourr delivery.
"I have NO time to get good at public speaking!"
This course is self-paced, so you can itransform your set up and confidence at your own pace!
What Our Clients
Say About Us...
She has a special talent for bringing out the absolute best in every piece I've ever workshopped with her. She knows how to pull out your greatness, and provides a clear guide in getting there.
Tomi Adeyemi, #1 NYT Bestselling Author
I was always self-conscious, critical and nervous about being filmed. After just a few sessions with Yasmeen, the results were incredible! So grateful to her ability to coach me to success.
Jeff Walsh, CEO Illuminent
She made the process fun and taught me all the tricks to stay on top. She thinks through every detail and how the consumer thinks.
Joanne Tannouri, CEO JT Interiors

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